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PROJECT
DESIGN NOTES 1)
Research is the foundation of your project. *We judge things first by how they look, then their content. Examine ads, road signs, etc. *An outline and story board are critical first steps for demonstrating your research. --What
information does another person need to know about your project? List
in 2) Other design elements to consider: *Is your display sturdy enough to endure people touching it and moving it around? *Is
your display simple and neat in appearance? Clutter detracts from the
message or *What is the overall theme of your display/brochure/message? Use it throughout your project. *How have you made your display/brochure interesting and attractive? --Composition
(relationship of objects, choice of content, etc.) 3) Lettering: *Optical spacing is better than mechanical spacing. *Use capital letters for short captions or titles. Use lower case for long titles or captions. *Emphasize a word by increasing its size and/or color. *Do not mix styles of lettering. *Overlap contrasting colored letters for a 3D effect. *Do use different colors in the same word. 4) Equipment/Space Form 5) Production books Return to The Process main page.
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